项目故事 / July 6, 2026 / DesignFan 编辑部
店与面作品集:松下洗护 SI 原型店
武汉 200 平方米原型店,把洗护科技转译为更温暖的家居照护、香氛仪式与场景化产品体验。

Dianyumian Creative's Panasonic laundry SI prototype store in Wuhan starts from a familiar retail problem: how to make appliance technology feel less cold and more connected to daily life. The 200 sqm store keeps Panasonic's restrained brand language, then adds scenes for care, fragrance, wardrobe storage and consultation.
The project separates the ALPHA Porsche high-end line from broader home-use displays while keeping one coherent route. Silk, rose installations, metal islands and visualized light effects translate washing, drying and care technology into something visitors can understand through atmosphere.
For DesignFan, the value of the work is in its repeatable SI thinking. It is not only a single store image, but a method for turning technical products into warmer home scenarios.