店与面作品集：新氧轻医美旗舰店

For SoYoung's Shenzhen flagship, Dianyumian Creative works with the idea of an urban gift box. The pure white aluminium facade and green brand lines give the street corner a clear identity, while folded surfaces turn the building into a recognizable brand object.

Inside, the design uses SoYoung green, soft light and planting to reduce the pressure often associated with medical beauty spaces. A stepped route responds to the site's height difference, guiding visitors from street arrival into a calmer consultation and waiting environment.

The project balances professional medical trust with a more emotionally gentle experience. Its stronger point is not decorative softness alone, but the way brand recognition, chain-store adaptability and visitor comfort are held together.