DesignFanDesign Media

项目故事 / July 6, 2026 / DesignFan 编辑部

墨森作品集:赫本秀旗舰店

深圳美业旗舰空间,以粗粝材质、切割墙体和递进动线,把品牌气质做成可进入的场景。

Hepburn Show flagship beauty space by MOSOM Design

MOSOM Design's Hepburn Show flagship store in Shenzhen works with the emotional economy of contemporary beauty consumption. The project borrows from the deconstructed presence of Le Corbusier's Ronchamp Chapel, using irregular walls, cut openings, triangular structure and directed light to give the store a ceremonial spatial rhythm.

The route moves progressively through curved and linear moments, while fair-faced concrete, charred timber and other plain materials reduce decorative noise. The result is a five-sense brand environment where the space itself becomes the marketing message.

For MOSOM, the project reflects a studio position: space is brand, scene is conversion, and beauty retail can carry emotional value through atmosphere rather than overt selling.