Club / China
Orient Golf Story Experience Centre
Kaishan Design Consulting
A material-led brand experience for Orient Golf Story, where long perspectives, green stone, pale surfaces and controlled light create a calm sequence for reception, display and conversation.
Design Studio
Kaishan Design Consulting
Lead Designer
Guo Kunzhong
Category
Club / Commercial Interior / Brand Experience
Project Reading / Orient Golf Story
Project Reading
A sequence of thresholds turns a golf brand environment into an unhurried experience: arrival, orientation, display and a slower setting for exchange.
A Calm Arrival
The entrance avoids a dense retail expression. Pale surfaces, deep green stone and an open reception counter give the brand an immediate sense of composure, while a lighted display wall draws visitors into the route.
Material as Identity
Green stone recurs across counters, plinths and tables, pairing with mineral-white planes and darker ceilings. The palette gives the space a consistent material signature without turning it into a conventional sample room.
Perspective and Pause
Long sightlines, framed openings and skylit moments stretch the visit through the centre. Seating, display and consultation areas are placed as pauses along that route, supporting a brand encounter as much as a functional reception.
Project Credits
Design
Guo Kunzhong / Kaishan Design Consulting
Client
Orient Golf Story
Type
Club / Brand Experience