Retail / Furniture / Commercial Interior
BEIMU Flagship Store Dongguan
Yixi Design
An 800 sqm furniture flagship store that reduces conventional product display and builds a sharper brand mood through black-and-white facades, red-and-black interiors, long corridors and geometric stairs.
Location
Dongguan, China
Area
800 sqm
Category
Retail / Furniture / Commercial Interior
Design Approach
What the project is trying to do.
An 800 sqm furniture flagship store that reduces conventional product display and builds a sharper brand mood through black-and-white facades, red-and-black interiors, long corridors and geometric stairs. DesignFan records this project through its basic facts, visual atmosphere and connection to the wider Chinese design scene.
Project Notes
What is worth reading closely.
01
The facade uses black, white and small windows to make the store feel restrained before the more intense interior unfolds.
02
A red sphere becomes the core brand symbol and spatial anchor.
03
Casual meeting and rest areas replace a fixed VIP logic, making the furniture store feel more open and emotionally direct.
