Project Story / July 6, 2026 / DesignFan Editorial
MOSOM Studio Portfolio: Hepburn Show Flagship Store
A beauty flagship in Shenzhen where MOSOM Design turns spatial ritual, rough material and brand emotion into a commercial experience.
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MOSOM Design's Hepburn Show flagship store in Shenzhen works with the emotional economy of contemporary beauty consumption. The project borrows from the deconstructed presence of Le Corbusier's Ronchamp Chapel, using irregular walls, cut openings, triangular structure and directed light to give the store a ceremonial spatial rhythm.
The route moves progressively through curved and linear moments, while fair-faced concrete, charred timber and other plain materials reduce decorative noise. The result is a five-sense brand environment where the space itself becomes the marketing message.
For MOSOM, the project reflects a studio position: space is brand, scene is conversion, and beauty retail can carry emotional value through atmosphere rather than overt selling.