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项目故事 / July 6, 2026 / DesignFan 编辑部

墨森作品集:赫本秀旗舰店

深圳美业旗舰空间,以粗粝材质、切割墙体和递进动线,把品牌气质做成可进入的场景。

Hepburn Show flagship beauty space by MOSOM Design

项目图片档案

从入口、动线、材料和功能场景阅读这个工作室项目,而不只看一张封面图。

Sculptural wall and warm lighting inside Hepburn Show flagship
Retail room sequence inside Hepburn Show flagship
Material detail inside Hepburn Show flagship
Curved interior view of Hepburn Show flagship
Directed light and wall opening inside Hepburn Show flagship
Beauty retail atmosphere by MOSOM Design
Interior detail in Hepburn Show flagship

MOSOM Design's Hepburn Show flagship store in Shenzhen works with the emotional economy of contemporary beauty consumption. The project borrows from the deconstructed presence of Le Corbusier's Ronchamp Chapel, using irregular walls, cut openings, triangular structure and directed light to give the store a ceremonial spatial rhythm.

The route moves progressively through curved and linear moments, while fair-faced concrete, charred timber and other plain materials reduce decorative noise. The result is a five-sense brand environment where the space itself becomes the marketing message.

For MOSOM, the project reflects a studio position: space is brand, scene is conversion, and beauty retail can carry emotional value through atmosphere rather than overt selling.