Showroom / China
Aozhuosi Slab Showroom
Zhengfang Liangxing
Aozhuosi Slab Showroom is a brand-upgrade space for a slab brand, where Zhengfang Liangxing turns the idea of a natural luxury journey into a complete showroom system. The project connects brand identity, layered product display, themed scenes and material experience so the visit reads as a spatial story rather than a sample room.
Location
China
Design Studio
Zhengfang Liangxing
Lead Designer
Xu Qingliang
Materials
See related Material Notes
Category
Showroom / Exhibition / Material / Brand Space
Aozhuosi Slab Showroom is a brand-upgrade space for a slab brand, where Zhengfang Liangxing turns the idea of a natural luxury journey into a complete showroom system. The project connects brand identity, layered product display, themed scenes and material experience so the visit reads as a spatial story rather than a sample room.
The brand idea is translated into reception, exhibition, stair, lounge and themed display moments, giving the showroom a clear route rather than a sequence of product samples.
Natural motifs, the tree of life idea and layered material scenes help the slab products move from surface samples into complete lifestyle settings.
VI elements, co-branded objects and themed displays extend the brand story beyond the wall surface, making the showroom work as both display and communication.
