DesignFan

Showroom / Shenzhen

Project Type: Showroom

Wazzor System Doors & Windows Greater Bay Area Flagship Store

Zhengfang Liangxing

Designed by Zhengfang Liangxing in Shenzhen, Wazzor's 268 sqm flagship organizes a doors-and-windows showroom through triangular geometry, travertine, light and a sequence from arrival to consultation.

Location

Shenzhen Baoneng First Space, China

Design Studio

Zhengfang Liangxing

Lead Designer

Terry Xu

Area

268 sqm

Completion

2025

Project Type

Showroom / Retail / Commercial

Project Reading / Wazzor

Project Overview

The showroom starts with Wazzor's triangular brand sign and turns it into a complete customer journey: an arrival sequence, an atmosphere-led product display, and spaces for slower conversation.

How the design responds

Triangular Spatial Language

Triangular forms extracted from the Wazzor letterforms recur across the facade, lighting, furniture and sunroom ceiling, giving the visit a consistent spatial language.

Arrival and Display

The entry translates the triangle into a rhythm of prisms, mirrored ceiling and media screens. From there, the brand concept zone makes the logo part of the furniture and rest experience. Beige travertine and warm light replace a conventional monochrome showroom palette, balancing the technical presence of the windows and doors with a more domestic sense of welcome.

Order, Serenity and Ritual

In the display and selection zone, angled walls, quiet geometry and cement-like surfaces create a slower rhythm. The route moves from arrival through display to a quieter consultation zone, using material and light to slow the transition between each program.

Warm Communication and Interaction

At the back of the flagship, a sunroom becomes a setting for consultation: its square coffee table is made from a skylight product, bringing technical performance into daily use. A triangular tea room and custom benches extend the same language into conversation, creating a domestic-scale setting for exchange.

Project Facts

Design Director

Terry Xu

Design Team

Huang Zuanquan, Huang Jialüe

Photography

Ouyang Yun

Video

STORY Film Studio

Independently checkable project references

External project sources

Each link below was checked against the project record and is used only for the project name, credit, location or fact it explicitly documents. Its source type and evidentiary limit remain visible, so a repost, brand source or editorial reading is not misrepresented as independent proof.

Brand-attributed source

瓦瑟×徐庆良 | 深圳瓦瑟系统门窗展厅,优雅叙事场

WAZZOR, hosted by Bmlink / 建材网

The host page attributes the article to WAZZOR and identifies the Greater Bay Area Shenzhen flagship, Xu Qingliang as design director, Shenzhen location and 2025 completion.

This is a brand-attributed source hosted by an industry platform; it is not independent reporting or evidence of commercial impact.

Open source

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