Showroom / Shenzhen
Project Type: Showroom
Wazzor System Doors & Windows Greater Bay Area Flagship Store
Zhengfang Liangxing
Designed by Zhengfang Liangxing in Shenzhen, Wazzor's 268 sqm flagship organizes a doors-and-windows showroom through triangular geometry, travertine, light and a sequence from arrival to consultation.
Location
Shenzhen Baoneng First Space, China
Design Studio
Zhengfang Liangxing
Lead Designer
Terry Xu
Area
268 sqm
Completion
2025
Project Type
Showroom / Retail / Commercial
Project Reading / Wazzor
Project Overview
The showroom starts with Wazzor's triangular brand sign and turns it into a complete customer journey: an arrival sequence, an atmosphere-led product display, and spaces for slower conversation.
How the design responds
Triangular Spatial Language
Triangular forms extracted from the Wazzor letterforms recur across the facade, lighting, furniture and sunroom ceiling, giving the visit a consistent spatial language.
Arrival and Display
The entry translates the triangle into a rhythm of prisms, mirrored ceiling and media screens. From there, the brand concept zone makes the logo part of the furniture and rest experience. Beige travertine and warm light replace a conventional monochrome showroom palette, balancing the technical presence of the windows and doors with a more domestic sense of welcome.
Order, Serenity and Ritual
In the display and selection zone, angled walls, quiet geometry and cement-like surfaces create a slower rhythm. The route moves from arrival through display to a quieter consultation zone, using material and light to slow the transition between each program.
Warm Communication and Interaction
At the back of the flagship, a sunroom becomes a setting for consultation: its square coffee table is made from a skylight product, bringing technical performance into daily use. A triangular tea room and custom benches extend the same language into conversation, creating a domestic-scale setting for exchange.
Project Facts
Design Director
Terry Xu
Design Team
Huang Zuanquan, Huang Jialüe
Photography
Ouyang Yun
Video
STORY Film Studio