Showroom / Retail / Material
Ferona New Concept Showroom
Zhengfang Liangxing
A concept showroom for Ferona that turns ceramic tile retail into a more immersive and frequent brand experience, using a radial plan, brushed stainless steel, light and media to build a young, futuristic atmosphere.
Location
Foshan, China
Category
Showroom / Retail / Material
Design Approach
What the project is trying to do.
A concept showroom for Ferona that turns ceramic tile retail into a more immersive and frequent brand experience, using a radial plan, brushed stainless steel, light and media to build a young, futuristic atmosphere. DesignFan records this project through its basic facts, visual atmosphere and connection to the wider Chinese design scene.
Project Notes
What is worth reading closely.
01
The original fan-shaped site becomes a looser radial layout instead of a fixed sales route.
02
Fourteen product walls, spherical lighting and multimedia moments turn material selection into a more exploratory visit.
03
The central island supports product display, cultural objects and livestreaming, giving the showroom a more flexible retail rhythm.
