Showroom / Foshan
Project Type: Showroom
Ferona New Concept Showroom
Zhengfang Liangxing
Ferona New Concept Showroom reframes ceramic tile retail as an immersive brand experience. Zhengfang Liangxing works from a sci-fi planet concept, using a radial plan, brushed stainless steel, product walls, spherical lighting and multimedia moments to build a young, exploratory showroom with retail, display and livestream functions.
Location
China
Design Studio
Zhengfang Liangxing
Lead Designer
Terry Xu
Materials
See related Material Notes
Project Type
Showroom / Retail / Material / Brand Space
Key Spatial Ideas
The fan-shaped site is reorganized as a radial journey, loosening the fixed sales route and making the visit feel exploratory.
Fourteen product walls, spherical lighting and multimedia scenes turn tile selection into a more atmospheric encounter.
The central island combines product display, cultural objects and livestreaming, allowing the showroom to behave like a retail set, media space and brand stage at once.