Showroom / China
Ferona New Concept Showroom
正方良行
Ferona New Concept Showroom reframes ceramic tile retail as an immersive brand experience. Zhengfang Liangxing works from a sci-fi planet concept, using a radial plan, brushed stainless steel, product walls, spherical lighting and multimedia moments to build a young, exploratory showroom with retail, display and livestream functions.
Location
China
Design Studio
正方良行
Materials
See related Material Notes
Category
Showroom / Retail / Material / Brand Space
Ferona New Concept Showroom reframes ceramic tile retail as an immersive brand experience. Zhengfang Liangxing works from a sci-fi planet concept, using a radial plan, brushed stainless steel, product walls, spherical lighting and multimedia moments to build a young, exploratory showroom with retail, display and livestream functions.
The fan-shaped site is reorganized as a radial journey, loosening the fixed sales route and making the visit feel exploratory.
Fourteen product walls, spherical lighting and multimedia scenes turn tile selection into a more atmospheric encounter.
The central island combines product display, cultural objects and livestreaming, allowing the showroom to behave like a retail set, media space and brand stage at once.
